Fons Trompenaars
RIDING THE WAVES OF CULTURE
UNDERSTANDING CULTURAL DIVERSITY IN BUSINESS

This bestselling book aims to dispel the idea that there is only one way to manage and encourages readers to get to know their own culture before doing business with others.

With perception and wit, and using research involving 60,000 employees in more than 50 countries, Fons Trompenaars explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. He explains that there are seven key factors that affect how we deal with each other and that these dimensions combine to create four basic 'types' of corporate culture: the Family (eg Japan, Spain, Belgium); the Eiffel Tower (eg large French and German companies); the Guided Missile (eg US, UK); and the Incubator (eg start-up companies in Silicon Valley).

With many practical examples and fascinating case-studies, this ground breaking book brings new insights to the dilemma of reconciling corporate consistency with local conditions.

The book is now available in Russia, in Russian. For more information, click here.