Why Russia?

Russia is a country everybody knows while discovering it constantly.

Russia, the biggest country in the world, was feared by most of the world just 20 years ago as a super-power. 70 years of communism and of practical isolation from the rest of the globe mark a culture more profoundly than most want to admit. However, to understand today's Russia, a wider picture is necessary. Russia is today a young country with ancestral roots.

While it is now common for British or French to deal with Germans or Spaniards, doing business in Russia is still quite different. Not that “Business is Business” is not true here, au contraire, but the way things are done is different.

In other words, knowing the culture of Russia is a key advantage for people who want to feel good in Russia, the first and necessary step to success abroad.

The trainer has been dealing with Russia for 10 years now and collected, through research, blunders and pure curiosity, ingredients of the ever-changing recipe of the Russian culture.

International business is first of all based on the human ability to adapt. Russia has always been a country where being foreigner is suspicious. In order to reduce the waste of time (although, do not dream, we cannot change the system), knowing where the road is heading to and why it is as such restore a feeling of control, so important when dealing with foreign cultures.

As specialists, we can help you understand and take advantages of the cultures' synergies to allow you a better business and a better life in the country of the Tsars.